Ido Aharoni assumed the post of Consul General of Israel in New York In February 2011. He represents the State of Israel to communities throughout New York, New Jersey and Connecticut. He has been a member of Israel’s Foreign Service since 1991, and has held overseas positions in Los Angeles and New York.
In September 2007, Ambassador Aharoni was appointed as the Head of Israel’s Brand Management Team in Jerusalem. He was a Senior Advisor to Israel’s Foreign Minister and Vice Prime Minister, in charge of media and public affairs. He also served as a Policy Advisor to five Directors-General of the Ministry of Foreign Affairs in Jerusalem.
Between 2001 and 2005, he served as Consul for Media and Public Affairs at the Consulate General of Israel in New York, a position he assumed several weeks before the 9/11 terror attacks. He oversaw the worldwide operation of Israel’s largest public affairs and media relations operation, and became familiar with nation-branding methods, which he later introduced to his superiors in Jerusalem. His efforts resulted in bringing about a paradigm shift in the perception of Israel’s public image in Israel and the United States. Earlier in his career, Ambassador Aharoni served as Israel’s Consul for Communications and Public Affairs at the Consulate General of Israel in Los Angeles, working extensively in some of America’s top markets.
Upon completion of the Foreign Ministry’s cadet program in 1993, Ambassador Aharoni was appointed to serve under then Foreign Minister Shimon Peres, as Policy Assistant to Israel’s Chief negotiator with the Palestinians. Ambassador Aharoni served in the Israel Defense Forces as a company commander in the infantry during the first Lebanon war. At age 48, he retired from military reserves with the rank of Major.
Ambassador Aharoni earned a dual Bachelor of Arts Degree in Film and Television and Sociology and Anthropology from Tel Aviv University, and a Master’s Degree in Mass Communications from Emerson College in Boston.